Google Analytics is a free service provided by Google that offers you detailed statistics about visitors to your site. Google is the number one search engine in the world and has the most active users daily. Their Analytics platform allows website owners access to user data that is valuable when formulating marketing strategies. The platform Read more…
Build a Strong Brand Around Your Law Firm
When people think of a brand, they immediately think of a company’s logo, the company name, a symbol, a slogan, or anything else that is used to identify that company in the market. This definition of a brand has become increasingly outdated, as the aspects of a strong brand have evolved over time. Now, a Read more…
Hootsuite a good tool for law firms
Social media activity is important for law firms. No matter the social media medium, it is vital that law firms be active online. The trouble for many law firms is that there are so many social media platforms out there. From Facebook, Twitter, LinkedIn, YouTube and numerous other outlets, it is a lot of work Read more…
Paid social media for law firms
Many law firms and lawyers are hesitant to utilize social media for their advertising efforts. The hesitation can be so severe that many law firms do not even have social media pages for their law firm. Even on Facebook, Twitter, YouTube, Instagram and the major players, many law firms have nothing setup. Even if they Read more…
Does pay-per-click advertising work?
Pay-per-click advertising really came to prominence in the early 2000s. Prior to that time, most lawyers and law firms got the word out about their law firm in other ways. Lawyers and law firms would typically use the phone book. They might utilize billboards. Radio and television was another method. Of course, many lawyers simply Read more…
Search engine optimization still matters
Many lawyers and law firms still do not realize how much search engine optimization (“SEO”) still matters. Where the major search engines rank legal webpages can go a long way towards helping a lawyer or law firm get the message out. The algorithms that the major search engines employ can be complicated. The algorithms can Read more…
Blogging an important PR tool
Blogging is an important way in which lawyers and law firms can get the message out about their firm. Blogging can help in multiple different ways. First, lawyers can blog about certain legal topics. They can help explain and educate legal issues to individuals out there. By giving free information like this, many can really Read more…
Are press releases still helpful online?
One way in which many lawyers and law firms used to disseminate information was through the use of press releases. If you look online, there are lots of paid and unpaid press release platforms. The idea has always been pretty simple. A lawyer or law firm could issue a press release about various topics. It Read more…
Online reviews increasingly important
When one consider the online PR of any lawyer or law firm, it is hard to discount online reviews. Online reviews are taking over the legal industry. Online reviews seemed to original begin with the search engines like Google and Yahoo. Following the reviews of other industries like hotels and restaurants, the two major search Read more…
Importance of legal public relations
No matter whether you are a lawyer or a law firm, legal public relations is very important. Legal public relations can have a wide impact on any lawyer or law firm. Legal public relations can relate to what the community at large thinks about a lawyer or law firm. If the public has positive feelings Read more…