Google Analytics is a free service provided by Google that offers you detailed statistics about visitors to your site. Google is the number one search engine in the world and has the most active users daily. Their Analytics platform allows website owners access to user data that is valuable when formulating marketing strategies. The platform Read more…
Category: Legal Public Relations
Search engine optimization still matters
Many lawyers and law firms still do not realize how much search engine optimization (“SEO”) still matters. Where the major search engines rank legal webpages can go a long way towards helping a lawyer or law firm get the message out. The algorithms that the major search engines employ can be complicated. The algorithms can Read more…
Blogging an important PR tool
Blogging is an important way in which lawyers and law firms can get the message out about their firm. Blogging can help in multiple different ways. First, lawyers can blog about certain legal topics. They can help explain and educate legal issues to individuals out there. By giving free information like this, many can really Read more…
Are press releases still helpful online?
One way in which many lawyers and law firms used to disseminate information was through the use of press releases. If you look online, there are lots of paid and unpaid press release platforms. The idea has always been pretty simple. A lawyer or law firm could issue a press release about various topics. It Read more…
Online reviews increasingly important
When one consider the online PR of any lawyer or law firm, it is hard to discount online reviews. Online reviews are taking over the legal industry. Online reviews seemed to original begin with the search engines like Google and Yahoo. Following the reviews of other industries like hotels and restaurants, the two major search Read more…
Importance of legal public relations
No matter whether you are a lawyer or a law firm, legal public relations is very important. Legal public relations can have a wide impact on any lawyer or law firm. Legal public relations can relate to what the community at large thinks about a lawyer or law firm. If the public has positive feelings Read more…
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