A quick search for lawyers online will result in pages and pages of search results. One common thread among the top pages of results is the multiple online directories available for users to click on. The search results can vary per market, but online legal directories will likely occupy many of the top search results Read more…
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Should You Utilize Email Marketing?
It is no secret that being able to effectively market your business is a major key to success. Today, there are many different options for business to market their product or service. Some businesses might choose to run television or radio advertisements to reach a large amount of potential customers. Other businesses might opt to Read more…
New paid social media advertising offers potential
When law firms think about paid social media advertising, the one webpage that often comes to mind for many is Facebook. Facebook can be an important and effective way for many law firms to advertise. The cost of Facebook can be significantly lower than Google advertising. The impact can also be close to the same. Read more…
Google Local Service Ads: Need or Luxury?
When it comes to innovation, a company like Google certainly comes to mind. Whether it is the latest tech or their powerful search engine, they are among the leaders in many industries. Among their many services, Google allows businesses and individuals to run online advertising geared towards growing businesses and increasing sales or leads. In Read more…
How to gain a social media following?
Gaining a social media following is a must for most law firms. A social media following allows law firms to get organic views of their announcements. It could be that a lawyer in the firm has gotten an award. It could be the opening of a new office location or an expansion. In other instances, Read more…
Why You Should Be Using Google Analytics
Google Analytics is a free service provided by Google that offers you detailed statistics about visitors to your site. Google is the number one search engine in the world and has the most active users daily. Their Analytics platform allows website owners access to user data that is valuable when formulating marketing strategies. The platform Read more…
Build a Strong Brand Around Your Law Firm
When people think of a brand, they immediately think of a company’s logo, the company name, a symbol, a slogan, or anything else that is used to identify that company in the market. This definition of a brand has become increasingly outdated, as the aspects of a strong brand have evolved over time. Now, a Read more…
Hootsuite a good tool for law firms
Social media activity is important for law firms. No matter the social media medium, it is vital that law firms be active online. The trouble for many law firms is that there are so many social media platforms out there. From Facebook, Twitter, LinkedIn, YouTube and numerous other outlets, it is a lot of work Read more…
Paid social media for law firms
Many law firms and lawyers are hesitant to utilize social media for their advertising efforts. The hesitation can be so severe that many law firms do not even have social media pages for their law firm. Even on Facebook, Twitter, YouTube, Instagram and the major players, many law firms have nothing setup. Even if they Read more…
Does pay-per-click advertising work?
Pay-per-click advertising really came to prominence in the early 2000s. Prior to that time, most lawyers and law firms got the word out about their law firm in other ways. Lawyers and law firms would typically use the phone book. They might utilize billboards. Radio and television was another method. Of course, many lawyers simply Read more…
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