Blogging is an important way in which lawyers and law firms can get the message out about their firm. Blogging can help in multiple different ways.
First, lawyers can blog about certain legal topics. They can help explain and educate legal issues to individuals out there. By giving free information like this, many can really assist their law firm.
Second, lawyers can also blog about important announcements they want to make. They can blog about awards and honors they have been given. They can blog about important hires. They can blog about various expansions or other important law firm news.
Most law firms really over-look blogging as a form of public relations. They can make blogging a formal task. By doing so, many can blog infrequently. They can also treat blogging like a heavy task of writing a brief or a law review article.
Instead, blogging should be quick and fast. It should convey a message relatively quick. Blogging can be done through an on-site blog on a webpage.
Blogging can also be completed via off-site blogs. There are many free blogs out there that lawyers can utilize to get the word out.