When law firms think about paid social media advertising, the one webpage that often comes to mind for many is Facebook. Facebook can be an important and effective way for many law firms to advertise.

The cost of Facebook can be significantly lower than Google advertising. The impact can also be close to the same. Facebook even allows for call-only campaigns that can drive lots of calls to a law firm.

But there are now other social media opportunities law firms ought to at least consider. Some of these platforms are Twitter (now known as X), LinkedIn, Pinterest, Reddit, and Snapchat. TikTok is another opportunity for some, but TikTok has been known to limit law firms from engaging in paid advertising in some areas of the law.

All of these social media platforms offer lots of opportunities. The cost to run ads on these platforms is also quite law. On top of that, not many law firms are using these platforms.

With not many law firms using these platforms, the opportunity is great for many law firms. Law Firms can even run retargeting campaigns through the use of a pixel on their webpage.

Through retargeting, a law firm can ensure their ads will show up frequently for many individuals who have clicked the ads in the past. Retargeting can be very effective because many individuals only contact a law firm after seeing an ad multiple times.

Social media advertising can be effective for law firms. Law firms ought to think long and hard about experimenting with new paid social media advertising.