A quick search for lawyers online will result in pages and pages of search results. One common thread among the top pages of results is the multiple online directories available for users to click on. The search results can vary per market, but online legal directories will likely occupy many of the top search results on search engines. One of the best ways for a law firm to be successful is to have a strong online presence. Ranking high in search engine results like Google can be a key factor in making the phone ring. If a law firm does not rank high, getting new clients can be challenging. One way a law firm can help offset this is to ensure that the firm has an active listing in the top online legal directories. Even if a law firm ranks high organically, having a presence in online legal directories can help to drive more business and visibility for your firm.

The New Phonebook

Years ago, individuals looking for legal help may have turned to the phonebook to find an attorney. Today, these same individuals are searching for an attorney online. There are numerous options for potential customers to search online for a lawyer. Online directories have taken the place of the phonebook in many aspects. Many of these online legal directories will allow law firms to create a free listing. These listings can include the law firm’s name, logo, phone number, address, and website. For some of these legal directories, it is important to optimize the listing to have the best chance of showing high in that directory’s search results. Some online directories like Justia offer sponsored placements to help increase visibility for your law firm. In this situation, law firms pay a fee to have their listing appear at the top of search results in hopes that more clients will call or submit an online lead.

The Best Chance For Success

Getting new clients through online marketing efforts can be crucial. Lawyers should want new clients to come across their brand as many times as they can. Combining high, organic ranking in search engine results along with a strong presence in all of the top-ranking online legal directories can be key in a law firm consistently gaining new clients.